This project was a joint venture, led by our friends at Video Interact. To fulfil the client’s brief to engage 1,800 international in-store sales staff in vital health, safety and security information we created a series of short films. Some were linear, some interactive, and one was an innovative interactive 360VR module. All elements were shot on location in their London flagship store to create learning that their staff would recognise and relate to. Designed specifically for mobile, the course resulted in a 55% reduction in losses from shoplifting and a corresponding 400% ROI.